Monday, July 6, 2009

The "Toronto Factor" ???

According to The Toronto Star, its the "Toronto Factor" that was the final piece that encouraged former Orlando Magic forward to sign with the Toronto Raptors, not the $50+ million that was hurled at him to get him to relocate north of the border.

But, if you think about it the Raptors, should use this marketing tool in all of their contract talks.

The diversity and multi-cultural make up of the city, should be promoted and showcased as it makes this a desirable location for anyone, average joes, music artists, actors/directors and in this case professional athletes.

I just hope it helps the Raptors lure more elite athletes and player to the great north and results in a better team.

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